L’Oréal EMEA – a data collection strategy that’s worth it
In order to stand out from the crowd, brands are having to find new ways of engaging with their audience, in a more meaningful way.
Avainsana: first-party data
Why is brand loyalty important in a cookieless world?
Blogi | “82% of Gen K, 85% of Millenials, 84% of Gen X and 80% of baby boomers say the loyalty program has enhanced their experience of the brand.”
End of third-party cookie: the future is to first-party data
After Firefox, Explorer and Safari, it is up to Chrome to announce the deletion of third party cookies from its browser.
How do marketers keep engaging their communities during the COVID-19 crisis?
Interactive marketing serves the objectives of collecting customer data and improving engagement through impactful digital experiences.