The dupe phenomenon
Dupes (duplicates) stands for the Gen Z abbreviation of products that are intentionally designed to resemble or imitate popular or high-end items, usually with similar packaging, appearance or functionality.
Avainsana: brand
How the war in Ukraine is changing advertising communications
"We should remind the advertising community how advertising can be a powerful force for change, as well as support and reward those who are already making the world a better place through socially oriented communications."
Dare to choose sustainable design over disruption
Blogi | "It is designers’ responsibility to provide creative solutions that last. In order to have a great campaign we do not necessarily need to disrupt and shock each single time."
The daily grind: why building brand awareness is like building strength
Blogi | "Building a brand is a superpower. Master it and you’ll print cash in the long run."
WARC: Rethinking Brand for the Rise of Digital Commerce
In response to the pandemic, brand investment has been substantially reduced and budgets have shifted towards digital commerce.
Customers want to believe
Blogi | A brand strategy that doesn’t extend to experience remains a catalogue of hollow promises.