37 teams entered the competition this year with 53 entries made all together.
Of these, a total of 30 entries were shortlisted. Three teams achieved an entry in two categories and one team in three categories on the shortlist.
The Young Lions Finland competition is looking for the future stars, aged 30 years old or younger, of the marketing and communications industry to represent Finland at the international Cannes Young Lions Competitions.
The competition consisted of marketing and communication entries in seven different categories, based on the brief given by MIELI Mental Health Finland. This year, the young professionals competed in seven categories – Design, Digital, Film, Marketers, Media, PR and Print. Depending on the category, the competition entries had to be executed in 24 or 48 hours.
This year, the most popular category was PR, with 14 entries in total.
The Young Lions Finland juries consist of 47 experienced marketing and communications professionals from a wide range of organizations, both local and global. Suvi Lähde, Executive Creative Director at SEK, is the head of Jury for this year’s competition.
In the entries this year the jury paid particular attention to the strategic solutions, vision, distinctiveness and creative problem solving.
The competition continues with the second round of judging. The winners of the Film and Print categories will be decided in closed judging sessions on week 13. The winners of the Design, Digital, Marketers, Media and PR categories will be selected after the shortlisted teams present their work to the jury on week 12.
The winners will be announced on Thursday the 11th of April in the Young Lions Finland Awards Ceremony. The best of the finalists will be awarded with bronze, silver and gold prizes or with or an honorary mention. The Gold winning teams from each category will be awarded with a pass to compete against their international counterparts in the Cannes Young Lions Competition, and to join the Cannes Festival of Creativity in Cannes, France in June 2024.
The shortlisted work of Young Lions Finland 2024 competition:
DESIGN
This is a call for help: Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency
Happy Mind Club: Joel Petzold & Anh Ngo, Great Apes
DIGITAL
please, pick up: Eetu Häkkilä & Emma Westerman, hasan & partners
Mood Ring: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Mielingo: Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki
Mind Premium®: Rosa Seppälä & Riikka Lahti, Aller Media oy
Access Denied: Lauri Arjas & Erika Danielsson, Kurio
Category sponsor:
FILM
New Record: Marianne Mannila & Suvi Österman, Genero
Heroes Are Human Beings As Well: Veikko Heikkilä, Bob the Robot & Okko Käyhkö, Pictures Helsinki
Unfriendly thoughts: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
One swipe can save a life: Arttu Päivinen & Tuisku Nieminen, MySome Oy
Don’t Battle Alone: Elisa Willman & Maria Kirjonen, The Walt Disney Company
MARKETERS
Embrace the Pain: Santeri Sirén & Toivo Pekonen, Elisa Oyj
Mielibonus: Vilja Turunen & Nelli Pajuharju, SOK
Category sponsor:
MEDIA
Dear other side,: Jon Ketola & Baturay Daltaban, GroupM Finland
Calling Attention: Elina Lehtinen & Iiris Tolonen, Toinen PHD
one for you, one for me: Dimitri Eskelinen& Ignacio Guerrero, Shook Digital
In line for help: Malin Hertsberg & Emma Juureva, Valve Branding Oy
Unwrap your mental health: Jenny Kettunen & Emma Koukonen, Havas Helsinki
Category sponsor:
PR
Youth Mental Health Investment Account: Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency
Suicide Room: Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Please hold: Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA
MENTAL HEALTH PACKAGE – prepared for life from the first cry: Essi-Maria Rouhiainen & Ira Pöllänen, Valve Branding Oy
Call of Life: Carita Karlsson & Pauli Piippo-Pinho, Miltton Oy
Turning Mieli visible: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Heroes Are Human Beings As Well: Veikko Heikkilä, Bob the Robot, & Okko Käyhkö, Pictures Helsinki
The Missed Call: Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA
Inconvenience: Taneli Lahtinen & Mikko Roininen, TBWA\Helsinki
Subtle Signs: Eevi Kolinen & Emilia Nordgren, SEK Part of GREY
The Smiling Girl: Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Category sponsor:
More information: Maarit Aarrekangas, Senior Advisor, Cannes Lions Representative, Marketing Finland, tel. +358 50 435 5613, maarit.aarrekangas@marketingfinland.fi
Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. The Competition is one of the best ways for the young talents to celebrate creativity on a global stage. Since 2006 Young Lions Finland competition has given young marketing professionals an opportunity to show their potential and talent. Young Lions Finland 2024 is the local competition, arranged by Marketing Finland, the official country Representative of Cannes Lions Awards, Eurobest Awards and Cannes Lions Festival of Creativity in Finland. Dubai Lynx and Spikes Asia Awards also belong to Cannes Lions family.
Uutiskirjeen tilaajana saat markkinoinnin ja viestinnän uutiset sekä uusimman MRKTNG-lehden ensimmäisten joukossa. Saat myös viikottain koulutuksistamme kerättyjä vinkkejä käyttöösi sekä tietoa järjestämistämme koulutuksista.
