The esteemed juries of the Young Lions Finland 2023 competition have selected 23 entries for the shortlist.
This year, 44 teams entered the competition, submitting a total of 50 entries. Of these, 22 teams impressed the judges and made it to the final round, with one team having entries in two competitions on the shortlist.
The Young Lions Finland competition is searching for the future stars of the marketing and communications industry to represent Finland at the international Cannes Young Lions Competition. Competitors aged 30 years old or younger could enter seven competitions: Design, Digital, Film, Marketers, Media, PR, and Print. Each competition has its own jury.
The Young Lions Finland juries consist of 38 experienced marketing and communications professionals from a wide range of organizations, both local and global. These jury members offer their experience and insight to the next generation of creative marketing and communications leaders.
This year, the judges emphasized the insight, idea, and potential impact of the entries. They are searching for creative work that exceeds normal awareness and goes beyond conventions.
The competition will continue this week with closed judging sessions for the Design, Film, and Print competitions. The shortlisted teams in the Digital, Marketers, Media, and PR competitions have a chance to present their work in front of the juries during the second round of judging.
The winners will be announced on Friday, April 21, at the Young Lions Finland Awards Ceremony. The best of the finalists will receive bronze, silver, or gold prizes. The gold-winning teams from each of the seven competitions will be awarded a pass to compete against their international counterparts in the international Cannes Young Lions Competition and to join the Cannes Festival of Creativity in Cannes, France, in June 2023.
Here is the list of the 23 entries on the shortlist for the Young Lions Finland 2023 competition:
Design
Keep Hope Alive
Sasu Lahdensuo Woerks Oy & Samuli Kyttälä, Freelancer
The Morning Ribbon
Idaliina Karppanen, Drama Queen Communications & Julia Suvisalmi, Folk Finland
Digital
Prognosis
Emmi Ylitalo, Kaimana Oy & Jemina Sormunen, Drama Queen Communications
reSearch engine
Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Aamu Initiative – Turn ”If” into ”When”
Yana Basenko, Bou & Eemeli Tani, Bou
Store of Toy Stories
Emma Westerman, Hasan & partners & Ayan Aden, Hasan & partners
Don’t be patient
Joel Petzold, KIDS Agency & Marianna Metsänheimo, KIDS Agency
Life is worth playing
Rasmus Kärkkäinen, Bob the Robot Oy & Pauline Korp, Bob the Robot Oy
Grief without a name
Konsta Karppinen, Avidly & Mari Varpenius, Avidly
Film
Let There Be Swipe
Unni Leino, oy SEK ab & Matilda Leppäkoski, oy SEK ab
The Invisible Ones
Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Marketers
Keep on dreaming
Vilja Turunen, Suomen Osuuskauppojen Keskuskunta & Nelli Pajuharju, Suomen Osuuskauppojen Keskuskunta
Media
Brewing hope for childhood cancer
Aino Mäki, IPG Mediabrands Finland Oy & Sofia Hendrén, IPG Mediabrands Finland Oy
Play Your Role
Eveliina Pärssinen, OMD Finland Oy & Salla Keränen, N2 Creative Oy
Cause: Unknown
Jenny Kettunen, Havas Helsinki & Emma Koukonen, Havas Helsinki
PR
Brave for a Reason
Oona Pääskynen, Miltton Oy & Erika Raiskinen, Miltton Oy
Tear down the walls of cancer isolation
Liisa Myllymäki, Bou & Jutta Sibakov, Bou
The Cancer Experience
Tiia Rahkonen, TBWA\Helsinki & Emma Pettersson, TBWA\Helsinki
Dawn.web
Saana Simander, Bob the Robot & Samy Wilkman, Bob the Robot
No Last Words
Emilia Nordgren, SEK & Eevi Kolinen, SEK
150 under 15
Topi Leikas, hasan & partners & Francesca Zilliacus, hasan&partners
The Other Alphabet
Johanna Vierimaa, TBWA\Helsinki & Katariina Ollari, Bob The Robot
Life shouldn’t come out of an IV bag
Roope Siltala, Julkee x Lempee & Joona Koskue, Julkee x Lempee
More information: Maarit Aarrekangas, Senior Advisor, Marketing Finland, tel. +358 50 435 5613, maarit.aarrekangas@marketingfinland.fi
Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. The Competition is one of the best ways for the young talents to celebrate creativity on a global stage. Since 2006 Young Lions Finland competition has given young marketing professionals an opportunity to show their potential and talent. Young Lions Finland 2023 is the local competition, arranged by Marketing Finland, the official country Representative of Cannes Lions Awards, Eurobest Awards and Cannes Lions Festival of Creativity in Finland. Dubai Lynx and Spikes Asia Awards also belong to Cannes Lions family.
Uutiskirjeen tilaajana saat markkinoinnin ja viestinnän uutiset sekä uusimman MRKTNG-lehden ensimmäisten joukossa. Saat myös viikottain koulutuksistamme kerättyjä vinkkejä käyttöösi sekä tietoa järjestämistämme koulutuksista.
