The most promising young marketing and communication professionals in Finland, aged 30 or younger, were awarded in the Young Lions Finland Competition.
This year, a total of 37 teams with 53 entries participated in the seven categories of the competition. The gold winning team of each category will represent Finland at the international Cannes Young Lions Competition and participate in the Cannes Lions International Festival of Creativity in France in June 2024.
In addition to the 7 gold awards, the jury rewarded the teams with 5 silver awards, 3 bronze awards and 6 honorable mentions.
Young Lions Finland competitors created marketing and communication entries in seven different categories based on the brief given by MIELI Mental Health Finland. Depending on the category, the competition entries had to be delivered in just 24 or 48 hours.
The jury, composed of domestic and international marketing and communication clients, agencies, production companies and media, paid particular attention to the strategic solutions, vision, distinctiveness and creative problem solving.
”When you line up this year’s winning works and their creators, they showcase a complete approach in every category. Strategy leads from a clear idea to a well-crafted final impact. With over 40 judges from around the world, this year’s discussions were insightful and strategic. Let’s hope that next year, even more young talents see the value of this competition. In the end, Young Lions will take 14 top Finnish creatives to showcase their talent on Cannes’ global stage.”, said the head of Jury, Suvi Lähde, Executive Creative Director at SEK.
Marketing Finland, the umbrella organization for marketing communications, organized the Young Lions Finland competition for the second time.
”We are extremely proud of our winning teams; this year our young talents showed an exceptionally high level of creativity and innovation. Now the Finnish teams have the opportunity to compare their expertise with the very best in the world. By organizing the Young Lions Finland competition, we want to play our part in ensuring that Finland has enough creative marketing and communications talent of international caliber in the future. This will contribute to the competitiveness and vitality of our country”, said Marketing Finland CEO Riikka-Maria Lemminki.
Katri Korpinen, Campaign Manager at MIELI ry, is also highly impressed by the teams’ open-minded creative solutions.
”Courage, open-mindedness and finding a new perspective – all of this is exactly what we hoped to see from the Young Lions Finland competition entries created by the young talent. It’s wonderful to see how the creative ideas of the young professionals have crystallized into very impressive entries. Huge congratulations to the winning teams. And good luck to the winners in Cannes,” wishes Katri Korpinen.
Mieli ry may discuss with the winners the possibility of implementing their designs in its future marketing and communications.
The winning teams of the 2024 Young Lions Finland competition are:
DESIGN
Gold & Cannes Young Lions competitions representative
This is a call for help
Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency
Silver
Happy Mind Club
Joel Petzold & Anh Ngo, Great Apes
DIGITAL
Gold & Cannes Young Lions competitions representative
Mood Ring
Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Silver
Access Denied
Lauri Arjas & Erika Danielsson, Kurio
Bronze
Mielingo
Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki
Category sponsor:
FILM
Gold & Cannes Young Lions competitions representative
Don’t Battle Alone
Elisa Willman & Maria Kirjonen, The Walt Disney Company
Silver
Unfriendly thoughts
Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer
Honorary Mention
New Record
Marianne Mannila & Suvi Österman, Genero
MARKETERS
Gold & Cannes Young Lions competitions representative
Mielibonus
Vilja Turunen & Nelli Pajuharju, SOK
Category sponsor:
MEDIA
Gold & Cannes Young Lions competitions representative
Unwrap your mental health
Jenny Kettunen & Emma Koukonen, Havas Helsinki
Bronze
Calling Attention
Elina Lehtinen & Iiris Tolonen, Toinen PHD
Honorary Mention
one for you, one for me
Dimitri Eskelinen & Ignacio Guerrero, Shook Digital
Honorary Mention
In line for help
Malin Hertsberg & Emma Juureva, Valve Branding Oy
Category sponsor:
PR
Gold & Cannes Young Lions competitions representative
Suicide Room
Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Silver
Youth Mental Health Investment Account
Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency
Bronze
Please hold
Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA
Honorary Mention
MENTAL HEALTH PACKAGE – prepared for life from the first cry
Essi-Maria Rouhiainen & Ira Pöllänen, Valve Branding Oy
Gold & Cannes Young Lions competitions representative
Subtle Signs
Eevi Kolinen & Emilia Nordgren, SEK Part of GREY
Silver
The Smiling Girl
Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations
Honorary Mention
Heroes Are Human Beings As Well
Veikko Heikkilä, Bob the Robot, & Okko Käyhkö, Pictures Helsinki
Honorary Mention
Inconvenience
Taneli Lahtinen & Mikko Roininen, TBWA\Helsinki
Category sponsor:
Caption: The teams awarded in the Awards Ceremony on 11.4.2024 at United Imaginations office in Helsinki. Photo: Janne Pappila.
More information:
Maarit Aarrekangas, Senior Advisor, Cannes Lions Representative, Marketing Finland, tel. +358 50 435 5613, maarit.aarrekangas@marketingfinland.fi
Campaign Manager Katri Korpinen, MIELI ry, puh. +358 40 156 1766, katri.korpinen@mieli.fi
Executive Creative Director Suvi Lähde, SEK, puh. +358 40 703 0337, suvi.lahde@sek.fi
Cannes Young Lions Competitions challenges young creatives from every corner of the marketing and communications industry. The Competition is one of the best ways for the young talents to celebrate creativity on a global stage. Since 2006 Young Lions Finland competition has given young marketing professionals an opportunity to show their potential and talent. Young Lions Finland 2024 is the local competition, arranged by Marketing Finland, the official country Representative of Cannes Lions Awards, Eurobest Awards and Cannes Lions Festival of Creativity in Finland. Dubai Lynx and Spikes Asia Awards also belong to Cannes Lions family.
Marketing Finland is a network of companies involved in marketing and communication, with its +500 members representing approximately 90% of marketing and communication purchases made in Finland. Marketing Finland acts as an advocate for the marketing and communication industry, organizes and represents competitions and training, and offers networking opportunities and member benefits. It is part of the international marketing and communication networks WFA, EACA, and ICCO.
Uutiskirjeen tilaajana saat markkinoinnin ja viestinnän uutiset sekä uusimman MRKTNG-lehden ensimmäisten joukossa. Saat myös viikottain koulutuksistamme kerättyjä vinkkejä käyttöösi sekä tietoa järjestämistämme koulutuksista.
