Better Marketing is not just an initiative or campaign – it’s a new way of doing marketing in a world where growing apprehension by consumers and society challenge marketers’ efforts to build trust. To effectively navigate, modern marketing organizations need to embrace the emerging role of governance.

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MRKTNG Day 10.-11.9.2019 Case Study Roleff Kråkström, Moomin Characters with Jesse Ketonen, Nordic Friend

How Moomin brand went through a value-driven strategy change Shift from a generically led character brand licensing to an international value-driven brand. Case Study: Moomin 75 year-anniversary & Meidän Meri -international donation campaign.

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MRKTNG Day 10.-11.9.2019 guest speaker Belinda J. Smith, Electronic Arts

Marketing can be a force for positive gender and ethnicity portrayals

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MRKTNG Day 10.-11.9.2019: Case Study Vaasan Oy, Mari Dunderfelt

Defining a purpose and acting on it In her presentation, Mari Dunderfelt showcases the journey that the bakery company Vaasan has done to take a bigger role in the society via brand acts and communication.

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MRKTNG Day 10.-11.9.2019 Case Study Margus Schults, Tallink Silja and Eka Ruola, hasan & partners

Marketing and customer experience – hen and egg