Saksa vauhdittaa ePrivacy-hanketta
EU:n ePrivacy-hankkeella on toteutuessaan merkittäviä…
Markkinointiuutiset
Mainostajien Liitto on nyt Marketing Finland
Liittomme uusi nimi on Marketing…
MRKTNG Day 10.-11.9.2019 guest speaker Scott Rosenberg, Visa
Better Marketing is not just an initiative or campaign – it’s a new way of doing marketing in a world where growing apprehension by consumers and society challenge marketers’ efforts to build trust. To effectively navigate, modern marketing organizations need to embrace the emerging role of governance.
MRKTNG Day 10.-11.9.2019 Case Study Roleff Kråkström, Moomin Characters with Jesse Ketonen, Nordic Friend
How Moomin brand went through a value-driven strategy change Shift from a generically led character brand licensing to an international value-driven brand. Case Study: Moomin 75 year-anniversary & Meidän Meri -international donation campaign.
MRKTNG Day 10.-11.9.2019 guest speaker Belinda J. Smith, Electronic Arts
Marketing can be a force for positive gender and ethnicity portrayals
MRKTNG Day 10.-11.9.2019: Case Study Vaasan Oy, Mari Dunderfelt
Defining a purpose and acting on it In her presentation, Mari Dunderfelt showcases the journey that the bakery company Vaasan has done to take a bigger role in the society via brand acts and communication.
MRKTNG Day 10.-11.9.2019 Case Study Margus Schults, Tallink Silja and Eka Ruola, hasan & partners
Marketing and customer experience – hen and egg
Google Shopping: koulutusta ja testausta
Suomeen kesäkuussa saapunut Google Shopping …
ePrivacy-hankkeen eteneminen hidastui
Euroopan neuvoston ministerikokouksessa 7.6. keskusteltiin…