Better Marketing is not just an initiative or campaign – it’s a new way of doing marketing in a world where growing apprehension by consumers and society challenge marketers’ efforts to build trust. To effectively navigate, modern marketing organizations need to embrace the emerging role of governance.
How Moomin brand went through a value-driven strategy change Shift from a generically led character brand licensing to an international value-driven brand. Case Study: Moomin 75 year-anniversary & Meidän Meri -international donation campaign.
Marketing can be a force for positive gender and ethnicity portrayals
Defining a purpose and acting on it In her presentation, Mari Dunderfelt showcases the journey that the bakery company Vaasan has done to take a bigger role in the society via brand acts and communication.
Marketing and customer experience – hen and egg
Suomeen kesäkuussa saapunut Google Shopping …
Euroopan neuvoston ministerikokouksessa 7.6. keskusteltiin…
Mainostajat olivat mukana ensimmäistä kertaa…
Ison-Britannian mainontaa valvova elin ASA…
