Ylävire is a band formed by five friends from the city of Lahti. Their songs are about friendship, rock ‘n roll and the happy moments of life. After releasing their debut album, Viretä & Huiki on Spring 2019, they have been performing music actively. The have become known on their live performances, which are full of catchy melodies, solos and above all, about having a blast.
A good brand does good things– cases of authentic brand actions” In her presentation, Johanna Jäkälä showcases what Finnair does globally in the field of doing good via brand and marketing actions.
Useful Information for all MRKTNG Day 10.-11.9. participants Arriving to the event site Place: Kaapelitehdas, Tallberginkatu 1, Helsinki Merikaapelihalli. Entrance M1 from the side of Tammasaarenlaituri Public Transportation Metro: Ruoholahti (600 meters) Tram: 8 (stop Kaapelitehdas)
YouTube Creators - the Next Generation of Media Companies In the last year, channels with over one million subscribers nearly doubled. Across the globe and in Finland, YouTube creators are spearheading a new generation of media companies. As a marketer, it’s becoming vital to understand how to include these new media power houses in digital strategies. Join for insights on how the creator ecosystem are turning passion into business.
“Supporting the World’s Women – UN Women’s Work and Better Marketing” In her presentation, Anne Korkiakoski showcases what UN Women does globally to advance Gender Equality. She offers solutions on how the marketing community - and each of us personally - can be a great ally in this work.
Being a brand with purpose has always been central to Vodafone’s values. Iris Meijer, CMO at Vodafone Business, will take you through Vodafone’s approach to being purpose-led and how the company is delivering its commitment to improve one billion lives and halve its environmental impact by 2025, building a digital society that enhances socio-economic progress, embraces everyone and does not come at the cost of our planet.
Data and AI – hot topics right now! What to consider when utilizing and protecting inventions? Why it is important to protect your rights in investment phase? Who owns the data and inventions made by AI utilizing the data?
Kyrö 3.0, the next steps of branding.
YouTube Creator Meet&Greet tuo yhteen kotimaisia vaikuttajia, brändien edustajia, creatoreita, MCN:iä ja YouTuben omaa väkeä. Tapahtumassa käydään sisältömarkkinoinnin paneelikeskustelu sen ympäriltä, miten vaikuttajat voivat käyttää omaa kanavaansa hyvän tekemiseen sekä mitä brändit odottavat vaikuttajilta positiivisen vaikuttamisen suhteen ja kuinka yhteiset arvot ovat mukana tuloksellisen markkinoinnin tekemisessä. Tapahtuman järjestävät yhteistyössä Marketing Finland ja Google.
