Case Study Gigantti’s two-year deep dive into data – which marketing investments had the highest ROI?
Sellforte, Screenforce, and Gigantti teamed up to research the effectiveness of advertising and the effects of the media mix from a commercial perspective. This research relies on a massive dataset from one of the largest advertisers in Finland. It reveals how different tools affect sales for a longer period.
Sami Särkelä, Digital and Marketing Director, Gigantti Oy
Sami is an experienced marketing executive with an extensive and varied experience from many sides of the table, client as well as the media houses. Prior to his career at Gigantti Oy, he has worked as CBO of Mediahub Helsinki and in various positions in MTV media sales, and has been a board member of MARK for many years.
Tuomas Matilainen, Customer Success Director, Sellforte
Tuomas Matilainen is Customer Success Director at Sellforte, a SaaS company providing premium ROMI measuring. He’s responsible for Sellforte’s service’s implementation and determining the service’s actual business impact for the customer. He’s an experienced advanced analytics translator who has gained experience from retail industry and media agency.
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#mrktngday2019
Full program and event info: MRKTNG Day
Uutiskirjeen tilaajana saat markkinoinnin ja viestinnän uutiset sekä uusimman MRKTNG-lehden ensimmäisten joukossa. Saat myös viikottain koulutuksistamme kerättyjä vinkkejä käyttöösi sekä tietoa järjestämistämme koulutuksista.