“Supporting the World’s Women – UN Women’s Work and Better Marketing” In her presentation, Anne Korkiakoski showcases what UN Women does globally to advance Gender Equality. She offers solutions on how the marketing community - and each of us personally - can be a great ally in this work.
Being a brand with purpose has always been central to Vodafone’s values. Iris Meijer, CMO at Vodafone Business, will take you through Vodafone’s approach to being purpose-led and how the company is delivering its commitment to improve one billion lives and halve its environmental impact by 2025, building a digital society that enhances socio-economic progress, embraces everyone and does not come at the cost of our planet.
Data and AI – hot topics right now! What to consider when utilizing and protecting inventions? Why it is important to protect your rights in investment phase? Who owns the data and inventions made by AI utilizing the data?
Kyrö 3.0, the next steps of branding.
Three P’s of Today’s Marketing - Purpose, Prototyping & PR In this workshop Mikko Martikainen and Janne Saarinen from SEK will discuss and provide tools to build purpose driven marketing and communications through agile prototyping and effective public relations.
Two-year deep dive into data – which marketing investments had the highest ROI? A research of the effectiveness of advertising and the effects of the media mix from a commercial perspective. This research relies on a massive dataset from one of the largest advertisers in Finland.
Enhancing Lead Generation in Videos, new Technology In this workshop Tapio and Tuomas will go through modern video strategies and new video marketing platform capabilities.
Will and Jon will share their top 10 lessons from the last 10 years about how to put people first and ultimately do ‘Better Marketing’
A practical guide to creating a purpose-driven organization that fuels performance In this workshop Rik Haslam will share a methodology that helps C-suite teams align on a performance enhancing purpose and use that purpose to shape their business ambitions and key strategies.
