Ylävire is a band formed by five friends from the city of Lahti. Their songs are about friendship, rock ‘n roll and the happy moments of life. After releasing their debut album, Viretä & Huiki on Spring 2019, they have been performing music actively. The have become known on their live performances, which are full of catchy melodies, solos and above all, about having a blast.

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#MRKTNGDay2019

MRKTNG Day 10.-11.9.2019 Case Study Johanna Jäkälä, Finnair

A good brand does good things– cases of authentic brand actions” In her presentation, Johanna Jäkälä showcases what Finnair does globally in the field of doing good via brand and marketing actions.

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#MRKTNGDay2019

MRKTNG Day 10.-11.9.2019 guest speaker Sonia Hussain, YouTube

YouTube Creators - the Next Generation of Media Companies In the last year, channels with over one million subscribers nearly doubled. Across the globe and in Finland, YouTube creators are spearheading a new generation of media companies. As a marketer, it’s becoming vital to understand how to include these new media power houses in digital strategies. Join for insights on how the creator ecosystem are turning passion into business.